Manager, Sports Partnership

class="jobdescription"> Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. This role will work onsite at our offices in Miami, FL Position Summary: The Manager, Creative and Content is responsible for translating our highly visible partnership with a premiere sports organization into opportunities that drive brand awareness, brand attribution, social followers, conversion, brand loyalty, and love within the South Florida community. This role is the storyteller for this relationship. They will craft the strategy for how these two brands – the team brand and the vacation brand – exist in a natural synergy that drives consumer interest and excitement for Royal Caribbean vacations on a local, national, and even global level. Key to this role is relationship management, with the main contacts at the partner team, but also within the walls of the company, motivating and leveraging other Royal Caribbean teams to achieve the full goals of the partnership. The ideal candidate has three key qualities: a people person with strong relationship finesse; a marketer with a proven record in sports marketing strategies; and a pro-active self-starter looking to take the reins on this partnership to maximize and uncover opportunities. Essential Duties and Responsibilities: Strategize, develop and execute Royal Caribbean’s sports partnership plan in collaboration with key marketing teams and external vendors to ensure timely and effective delivery of all marketing assets for digital, print, in-stadium and streaming advertising Strategize and develop full thematic storyline, look and feel for each annual season and ensure messaging and visual themes are pulled through every partnership deliverable, event and asset Align, service, and maintain day-to-day relationship with key contacts at our partner team to further relationship with ongoing collaboration, clarity and mutual goal-setting Devise a partnership social calendar, in collaboration with social media teams on both sides, consisting of partnership milestone moments, team coverage, behind-the-scenes access, influencer strategy and giveaways that complement the overall Royal Caribbean social content calendar as well as the partner team’s social strategy Devise and execute annual, season-long sweepstakes campaigns to increase brand awareness, social following and lead generation Devise, coordinate and execute impactful player appearance opportunities that can be leveraged into social and digital content moments Conceptualize and coordinate production and staffing for season-long stadium fan zone activations, in-game activations, and other on-site fan interactions that are in the spirit of the brand, to increase brand awareness, lead generation and community presence Ensure adherence to all legal requirements for social media and in person giveaways, activations and sweepstakes in collaboration with legal team; ensure full legal compliance in all markets and engage third party sweepstakes vendors where necessary Design partnership measurement plan and regularly analyze metrics to understand the impact of the partnership in furthering defined brand goals and objectives Ensure Royal Caribbean maintains relevance and authenticity in the local, national and global sports community; provide intel on major trends within the community and advise internal collaboration teams (social, creative, brand) on best-in-class event advertising, activations and sweepstakes Devise messages, moments and events to further visibility and purpose of the partnership for employees and members of the local South Florida community Manage season-long ticket and suite allotments across internal teams to ensure usage meets legal requirements while furthering marketing goals and other interests of the company Plan and manage annual budget to support all aspects of the partnership plan Education, Experience, Knowledge & Skills: Bachelor’s degree in Marketing, Advertising, Business or related field experience. 6+ years’ experience in advertising or marketing Relevant sports partnership experience a must Well versed in sports activations channels including digital, social media, broadcast/streaming, stadium and field signage, and in-person activations Able to think strategically, creatively, innovatively Proven relationship management finesse; positive, authentic and transparent personality; exudes professionalism Excellent communication skills; communicates clearly and firmly Operates proactively and thinks independently Experience giving direction, coordinating workflow, conveying feedback, and driving key decisions between marketing teams and external partner teams Strong understanding of consumer insights, fan base, and sports culture Self-starter with ability to maintain poise when dealing with ambiguity Experience creating and managing timelines; rarely if ever misses a deadline Highly organized and detail oriented Key Relationships Department leads and channel owners at our partnership sports organization Internal marketing team leaders and channel owners Marketing creative teams and external creative partners Legal We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon! No im migration sp onsorship is offered. Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property. It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment. Nearest Major Market: Miami Apply now » Apply now Apply Now Start applying with LinkedIn Start Please wait... Find similar jobs: Careers Home Top Jobs View All Jobs Royal Caribbean Corporate Site Applicants with Disabilities Opens in a new tab. Opens in a new tab. Opens in a new tab. Copyright © 2021 Royal Caribbean Group. All rights reserved. × Cookie Consent Manager When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. Because we respect your right to privacy, you can choose not to allow some types of cookies. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. Required Cookies These cookies are required to use this website and can't be turned off. Required Cookies Show More Details Required Cookies Provider Description Enabled SAP as service provider We use the following session cookies, which are all required to enable the website to function: "route" is used for session stickiness "careerSiteCompanyId" is used to send the request to the correct data center "JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitor "Load balancer cookie" (actual cookie name may vary) prevents a visitor from bouncing from one instance to another Cookies from provider SAPasserviceprovider are required and cannot be turned off Advertising Cookies These cookies serve ads that are relevant to your interests. You may freely choose to accept or decline these cookies at any time. Note that certain functionality that these third parties make available may be impacted if you do not accept these cookies. Consent to all Advertising Cookies Show More Details Advertising Cookies Provider Description Enabled LinkedIn LinkedIn is an employment-oriented social networking service. We use the Apply with LinkedIn feature to allow you to apply for jobs using your LinkedIn profile. Opting out of LinkedIn cookies will disable your ability to use Apply with LinkedIn. Cookie Policy Cookie Table Privacy Policy Terms and Conditions Consent to cookies from provider LinkedIn AddThis <td